Portfolio
Pipeline Craft Taps and Kitchen
Focus: Branding, Social Media Content Creation & Management, Marketing
Logo Design
Merchandise Design
Menu Design
Developed and managed social media strategy from launch through growth phase (2019-2022)
Instagram & Facebook Content Creation (2019-2022)
Product/Merchandise Photography
Social Media Engagement (2019-2022)
This was such a fun project to see come to life! I helped build Pipeline Craft Taps & Kitchen’s social media presence from the ground up, starting at the restaurant’s grand opening. My focus was on creating an authentic following through enticing food photography and showcasing happy, engaging guests that captured the restaurant’s lively atmosphere.
The branding embraced a modern pub aesthetic with a palette of deep blacks, greys, and blues, balanced by rustic textures for warmth and character. The result was a cohesive brand identity that translated beautifully into merchandise that quickly became customer favorites.
Visit Mount Shasta – Social Media Launch
Client: Mount Shasta Chamber of Commerce
Focus: Branding, Social Media Strategy & Management, Marketing, Logo & Collateral Design
I partnered with the Mount Shasta Chamber of Commerce to launch the Visit Mount Shasta brand and establish its social media presence from the ground up. After pitching the project to the board and securing funding for paid advertising, I developed and executed a content strategy across Instagram and Facebook focused on community engagement and destination storytelling. Within six months, the Instagram following grew to over 8,500, driven by consistent, authentic engagement, responding to comments, featuring local businesses, and showcasing the best experiences in and around Mount Shasta. The campaign successfully elevated Mount Shasta’s visibility and positioned it as a must-visit Northern California destination.
Marketing Material Design
Featured: Milestone Events Group
Focus: Sales Materials, Print & Digital Graphics, Infographics, Pitch/Presentation Decks
Print Booklet
Presentation Design
Flyer Design
Social Media Content Creation
Clients:
Shasta Real Estate Group
Alua's Thrive Bar
Pipeline Craft Taps & Kitchen
Visit Mt. Shasta
SORA
Milestone Events Group
Villa Chanticleer
Designed on-brand Instagram Story templates for promotions, events, and user engagement (polls, countdowns, Q&As)
Created short-form content optimized for mobile viewing and interaction
Ensured each graphic supported brand consistency across all social platforms.
Improved brand recognition through consistent, polished visuals.
Truett Hurst Promotional Video Tour
Video Tours
Skills: Creative Direction, Script Development & On-Camera Hosting
As part of a marketing campaign, I collaborated with the Director of Sales at Milestone Events Group to produce a series of video tours for prospective wedding clients. I scripted and directed the tour to feel warm, authentic, and engaging while showcasing the venue’s full potential. Yes, that's me speaking in the video! Filmed by JBJ Pictures on an iPhone, the video was designed for use on social media and the company website as a virtual tour to enhance online visibility and client connection.
Instagram Reels
Check out a few Instagram reels I've created on Milestone Events Group's Instagram page!
Napa Winery Wedding Details
Portrait & Product Photography
Tools: Canon EOS R5 Mark II, Photoshop, Lightroom
My love for photography began nine years ago in my first college photography class, and it’s grown into a passion for capturing people, places, and moments with authenticity. Since then, I’ve photographed graduates, families, restaurants, and personal projects, developing a bright, clean, and timeless style. I believe high-quality imagery is essential to strong branding. It builds trust, tells your story, and shapes how your audience perceives your brand’s quality and character.
Email Marketing & Design
Tools: Mailchimp, InDesign, Publisher, Illustrator, Canva
During my time as a Program Coordinator for a nonprofit, I designed and wrote dozens of newsletters, program updates, announcements, and event promotions. I combined strong writing and design skills to create engaging, visually appealing emails that drove participation and strengthened community engagement.
Web Design & Copywriting
During my time at Milestone Events Group, I had the opportunity to lead the rebrand and website redesign for Villa Chanticleer in Healdsburg, CA. In partnership with the City of Healdsburg, our team helped revitalize this historic venue, and it was the perfect moment for a refreshed brand identity to match its updates. I created a clean, modern look that elevated the Villa’s image while preserving its timeless charm.
The new WordPress site was designed to be image-forward and visually engaging, showcasing the venue’s amenities and natural beauty. I incorporated modern blues and bright, inviting tones to capture the attention of brides-to-be and event planners—sparking both recognition and renewed curiosity about the Villa. I also designed a new icon logo - the famous gazebo - to incorporate the iconic elements that Healdbsurg locals know and love.
Screenshot Sample
Icon Design